The Palm


As The Palm, with 30 locations across the US and abroad, prepared to commemorate its 85th anniversary, it looked to revitalize its position as the classic American steakhouse, to celebrate its story and to accurately reflect its authentic and high-quality dining experience to a new generation of Palm customers.

Korn Design’s work included visual identity, lifestyle and food photography, menu program design, website, printed collateral, marketing, press materials, and a collaboration with the Operations Team on Tabletop and Uniforms.


The Palm has emerged from the financial challenges of the past few years with a solid footing.

Customer satisfaction surveys were conducted pre and post the brand refresh. The results were very encouraging, post-refresh scores climbed an average of double digits in the one-month immediately following the refresh. In the earlier test markets, not only did scores improve vs. the pre-rollout, their scores also significantly outperformed the company (non-refreshed) averages confirming the impact even in challenging economic times.

9.4% increase in sales

over 30 locations across the U.S. and abroad

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