Charym, the Bhutanese word for beauty and health, is a new integral health lifestyle concept imagined and founded by Alexandra Champalimaud, renowned interior designer, with an incredible team of extraordinary leaders in the fields of integral health, spa, yoga and fitness as well as our own Denise Korn as partner and Creative Director. Charym Litchfield is our first location, situated in the heart of The Northeast Corridor serving the diverse market between New York City and Boston.

By bringing her expertise as brand innovator, designer, art director and her particular style of intelligent design in luxury hospitality and lifestyle areas to Charym, Korn and her team have established the brand strategy and crafted the compelling visual identity from signage to web to packaging.


  • Visual Identity
  • Print Collateral
  • Signage
  • Website
  • Packaging
  • Art Direction
  • Photography

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