Korn Design worked with the Harvard Alumni Association on the strategy, branding, packaging and launch of Harvard Alumni Association Travels, showcasing HAA’s exclusive and educational excursions with the design of a robust, full-color catalog and marketing materials.
Pulling inspiration from vintage travel posters, Korn worked with artist Roger Beerworth to create a series of signature illustrations for the publications. These illustrations were paired with finely crafted copy, trajectory maps, and feature editorials that provide not only an overview of trip offerings but an overall educational experience.
- Conceptual Strategy
- Brand Identity
- Print Collateral
- Art Direction