When Hessnatur, a prominent German natural clothing company, decided to launch to in the USA in early 2008, Korn Design was engaged to collaborate with their PR firm Bullfrog & Baum to create their stateside presence, while integrating their existing branding through web, fashion events, and print.

To introduce the concept of a truly organic and revolutionary line of sustainable clothing to the USA, Hessnatur worked with Korn Design to brand the “I’m Ready” campaign.

Korn Design literally grew this identity out of organic grass. Hessnatur partnered with designer Miguel Adrover to create a stunning capsule collection of art meets fashion meets nature pieces that were premiered at a gallery event during Fashion Week in NYC. In 2000, Miguel received the prestigious Council of Fashion Designers Award for best new designer. This is his triumphant return as creative director of Hessnatur. Korn Design worked closely with Hessnatur and Miguel to introduce Hess at Fashion week this fall.


  • Visual Identity
  • Lookbook
  • Print + Branded Collateral
  • Show Graphics
  • Web

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