Celebrating the Huntington Theatre Company 30th anniversary of timeless theatre, we developed a new identity and visual system that reflects the amazing energy and leading-edge “classics made currently” of the company.
The new identity aims to represent the artistic vision and leadership of Artistic Director, Peter DuBois and Managing Director, Michael Maso. The bold campaign paints Boston with a suite of vibrant colors, bold typography and simple graphic icons for each show of the season.
The 30th anniversary season opened with Leonard Bernstein’s Candide, becoming the second highest grossing show in ticket sales in Huntington’s history.
- Brand strategy
- Visual Identity
- Art Direction
- Print Communication
- Merchandise + Signage
- Advertising Campaign